S.W.O.T. Analysis, a traditional tool of strategic planning, is taken to a new level when driven by the power of Joel Barker’s Strategy Matrix. Frequently, the value of a S.W.O.T. analysis is often “left on the flipchart” because it is used almost as an ice-breaker “environmental scan” and it fails to yield specific, quantifiable information that can turn into strategic actions.

In the S.W.O.T. Analysis of a Strategy Matrix, the traditional Strengths, Weaknesses, Opportunities, and Threats are specifically evaluated on the extent to which they affect, short-term and long-term, the Strategic Objectives and Key Characteristics of the organization.  S.W.O.T. Analysis taken to a major new level!